Vogue Hospitality
Continuing the blurring of barriers between different parts of the lifestyle business, publisher
Condé Nast has launched VOGUE and GQ branded restaurants in Kiev, Istanbul and
Dubai already, as part of a plan to target high-end consumers worldwide.
Founded in 1892, VOGUE began life as a weekly society magazine,
offering guidance on etiquette and recording social events, as well
as giving advice on what to wear for such occasions. Subsequently,
the brand has become synonymous with women’s fashion as the
industry’s bible with VOGUE Thai edition launching in 2013.
While readership of VOGUE exceeds 24m, with more than 28 million
visitors to their website, hospitality represents a new direction
for the famous brand. Jonathan Newhouse, Chairman and Chief
Executive of Condé Nast International says, “The restaurant
business already outperforms many countries where we publish
magazines.”
Delivering the lifestyle experience of VOGUE brought to life through
food, drinks and entertainment, each Condé Nast restaurant
opened to date has become a city icon center for both the fashion
industry as well as delivering a local luxury dining experience.
GQ Bars are located in Dubai, Moscow and Turkey while VOGUE’s
definitive style power has seen the brand already opening in
Europe, Middle East and now Asia.
Bangkok’s VOGUE Lounge is Thailand’s first VOGUE property.
Located on the top floor of MahaNakhon CUBE, this new edition to
Bangkok’s dining/entertainment scene will provide dining during
the day and early evening, featuring an eclectic bite size food menu
and cocktail-beverage & wine selection.
The early evening dining then transforms to a lounge, playing a
variety of house and lounge music with international and leading
local DJs providing the sound of Bangkok’s leading place to be.
Coming soon in 2014.
Spotlight: VOGUE Club Singapore
VOGUE’s first addition to their hospitality brands in Asia is
launching in 2014 by Trilogy Hospitality and Condé Nast, with the
world’s first VOGUE Club, delivering sophistication, creativity and
affluence with 360° panoramic views of the city’s dramatic skyline,
located 200m high. Located in the CBD marina area, iconic VOGUE
photography adorn the interior walls. VOGUE Club features four
distinct spaces including a dining room, a haute couture inspired
bar, an ultra-lounge and private lounging rooms.
A covered panoramic viewing terrace surrounds the circular club,
providing a seamless indoor/outdoor experience, fitting the tropical
climate of Singapore.