The London Edition
Opened in September 2013, The London EDITION has all the hallmarks of the EDITION brand: lasting comfort,
extraordinary style and an exceptional level of service in a uniquely individual environment.
Marking Ian Schrager’s first development in London in 15 years,
The London EDITION is the latest from EDITION Hotels, the brand
he conceived in partnership with Marriott International. EDITION
Hotels combine the personal, intimate, individualized and unique
hotel experience that Schrager is known for, with the global reach,
operational expertise and scale of Marriott & The Ritz-Carlton.
The hotel is inspired by the grand traditions of Great Britain: the
traditional, aristocratic English country manor and the quintessential
London private gentleman’s club with a modern, edgy, urban feel.
Each EDITION hotel is a cultural epicentre and a microcosm of the
best each city has to offer, resulting in a look and feel that cannot
be pigeonholed into a specific time period.
Located in central London’s Fitzrovia neighborhood, The London
EDITION brings together, in a delicate balancing act, the integrity
and character of a historic building with a simple, sophisticated
design sensibility. Behind the refined Georgian exterior and majestic
public spaces, are two bars, a 24-hour fitness facility and 173 secluded,
intimate and luxurious wood panelled rooms and suites.
Guests and visitors can work, relax, socialize and dine all under
one roof. The London EDITION is a prime destination, within walking
distance to Covent Garden, London’s West End and Regent’s Park
and just off Oxford Street.
DINING & SOCIALIZING
Creating a sense of organized chaos, the lobby and lobby bar are
furnished with an eclectic mix of unique pieces and iconic British
and European design featuring various art pieces. In Ian Schrager’s
eyes, the lobby has evolved beyond the ideas of ‘hotel as theater’,
‘lobby socializing’ and ‘a new kind of gathering place’—concepts
that Schrager himself invented when opening the Royalton in
New York back in 1988. The hotel’s public and social areas are now
dedicated as much to seriousness and work as to fun and play,
making them work for both the day and night.
Berners Tavern has taupe coloured walls, dusty rose chairs and a
subtle play between modern and period detail. Tub chairs in the
front of the space create a café-like setting, while banquettes in
chestnut mohair and taupe leather and round, rift cut bleached
oak tables define the central dining area, serving guests breakfast,
lunch and dinner.
Located above Berners Tavern, a private dining room is an intimate
space seating up to 14. The modern, long custom dark walnut
table with rose upholstered chairs sits under an original historic
skylight with custom lighting. The private dining room is the ideal
space for exclusive VIP dining.
ROOMS
The 195 square-meter (2,098 square-foot) custom-furnished
penthouse with its expansive wraparound landscaped terrace and
360 degree views of London, forms a luxury apartment featuring its
own private dining room, full kitchen and living room.
The London EDITION’s 173 unique guest rooms and suites feature
oak floors and wood-panelled walls in either dark walnut or light
oak creating a cosy, cabin-like feel akin to that of a private yacht.
With fantastic views of the city, a portion of the rooms have oversized
terraces furnished with cast iron bistro tables and lounge chairs.
With its wealth of individual touches and emphasis on comfort and
quality, The London EDITION combines the familiar and the original
to create an interior of timeless style and enduring design. For
EDITION, the individual is key - in the words of Ian Schrager, ‘the
definition of luxury has changed: we’d rather be known for service
than anything else.’ This is where the expertise and legendary service
of The Ritz-Carlton enables EDITION to deliver superlative service,
coupled with the evocative aesthetic atmosphere that has become the
trademark of Ian Schrager’s hotels.
The London EDITION, whose influences span three centuries, fuse
the best of those ages into a multi-faceted jewel of a hotel, glittering
at the very heart of London town.
For further information on The London EDITION, please visit
www.editionhotels.com Facebook.com/EDITIONhotels
Twitter: @EDITIONhotels Instagram: @EDITIONhotels