Sales Success at The Ritz-Carlton Continues in Early 2012
Following the strong surge of 2011, sales momentum has continued in early 2012, as the result of both attractive promotions and changes in the Thai real estate market towards luxury condominiums.
2011 saw strong interest regionally as The Ritz-Carlton Roadshow took the iconic Thai development abroad to Singapore and Hong Kong. So far in 2012 an increased interest from European buyers has increased sales velocity beyond the previous year,as this new segment of buyers look for high-end residential as both an investment and for personal use.
Interest in the larger size residences has also increased for Thai buyers as local families look towards inner city property as a logical investment, part of an ongoing shift in consumer tastes towards inner city living.
“We are seeing a fundamental shift in the way Thais choose to live in Bangkok, which is being reflected in the sales seen in the last few months,” explains Chief Marketing Officer, Kipsan Beck.
“With the growth of city transportation and a new generation of worldly professionals who are financially secure but short on time, there is now a substantial group who are now looking for the highest quality home, yet with the benefit of convenience and simplicity.”
Sales of The Ritz-Carlton Residences, Bangkok are expected to continue strongly, with financing now secure and construction ongoing. Looking forward to the rest of 2012, PACE is preparing to take the development to new markets late in the year, including China and Europe, where strong interest in Bangkok’s landmarkdevelopment has already been recorded.