DEAN & DELUCA Signs Deal with Lagardère Travel Retail
As part of an aggressive strategic business direction to expand its global footprint, DEAN & DELUCA, the New York’s iconic food & beverage brand, announced that it has completed a Master Franchise agreement with Lagardère Travel Retail, to open at least 150 stores within 5 years in Lagardère Travel Retail’s locations spanning 34 countries including major airports, railway stations, and travel hubs which Lagardère has networks around the world. The advantages of having franchise stores allows DEAN & DELUCA to build global brand recognition with minimal investment, relatively low risk, and a continual stream of revenue from royalty fees which can be recognized immediately. With each franchise outlet expected to pay approximately 4MB in annual royalty fee, the 150 outlets within 5 years will deliver up to a total of 600MB.
https://pacedev.com//images/uploads/DD_Strategic_Business_Direction_121218_FINAL.pdf
