The Ritz-Carlton Residences, Bangkok Sales Velocity Increases
The result of both construction commencing as well as a new marketing campaign, sales of Bangkok’s first Ritz-Carlton Residences property has increased substantially in the first half of 2011.
Interest has been particularly strong for mid sized residences, and the promotion offered until end of May 2011 has proved a successful selling point:
- 5 years of zero maintenance fees
- 1 million baht of a-la-carte services to new residence purchasers
“Much of the allure for purchasing a hotel branded residence is the peace of mind that comes with property management provided to a world class standard, and the ability to enjoy a wide range of services that previously would be only possible in a hotel,” said Chief Marketing Officer of PACE Development, Kipsan Beck. “With this campaign, the strong response reflects the high degree of interest both locally and abroad in the concept of service, at which Ritz-Carlton is the world leader.”
