Bangkok, 21 October 2026 — Sorapoj Techakraisri,Chief Executive Officer of PACE Development Corporation Public Company Limited, shared his perspective on the evolving meaning of luxury residentialliving at the Financial Times: Business of Luxury Summit – Asia Edition inBangkok on 20 October.
Drawing on NIMIT Lumpini Park North, PACE’sultra-luxury freehold residential development overlooking Lumpini Park, Sorapojdiscussed how uncompromising quality, genuine scarcity and wellbeing contributeto creating homes of enduring value. His remarks explored both the physicalqualities of a residence and the experience of living within it, reflectingPACE’s commitment to architectural excellence and a long-term approach todevelopment.
Uncompromising quality and genuine scarcity
“Luxury real estate is probably one of very fewcategories of luxury that is also an investment. People often acquire theseproperties once in a lifetime with the expectation of enduring value. As a realestate developer, I would therefore like to replace the word ‘luxury’ with‘quality’,” said Sorapoj.
For PACE, successful luxury residentialdevelopment rests on two foundations: uncompromising quality and true scarcity.Sorapoj emphasised that prime location and attributes that cannot readily bereplicated remain fundamental to a property’s long-term appeal, even as marketconditions and consumer expectations evolve.
At NIMIT Lumpini Park North, this begins with arare freehold address on Langsuan, overlooking Lumpini Park, the Royal BangkokSports Club and beyond. The location provides the setting for residencesconceived around privacy, generous living spaces and a lasting connection tothe city’s green landscape.
Sorapoj also stressed that sophisticated buyersincreasingly look beyond appearances. While aesthetic elegance and innovativedesign remain essential, the quality of a residence extends to what lies behindthe walls, above the ceilings and beneath the floors. Its structure,engineering and building systems are integral to how it performs and ages.
“All these things have to meet the highestinternational standards, be well executed and be built to last for a long time.To me, that is what real luxury is all about,” he added.
At NIMIT Lumpini Park North, internationalengineering consultancy Ramboll provided multidisciplinary engineering servicesfrom concept through to detailed design, supporting the integration of theproject’s architecture and building systems.
Bringing wellness into everyday life
Wellness formed a central part of thediscussion, with Sorapoj exploring how luxury residential living is evolvingbeyond physical amenities towards a more holistic consideration of residents’wellbeing.
“In the past, developers thought luxury wellnessmeant building hardware — a grand pool or a high-end gym. But the true luxuryis the software behind it,” Sorapoj said.
Through “Wellness at Home by Chiva-Som”, NIMITLumpini Park North brings Chiva-Som’s holistic wellness expertise into theresidential setting. The collaboration reflects PACE’s ambition to makewellbeing part of everyday life at home, supported by expertise that extendsbeyond the provision of facilities alone.
Sorapoj highlighted nutrition, sleep and overallwellbeing as examples of the considerations shaping how people want to live.His discussion emphasised the importance of the knowledge, services andpersonal attention that give a wellness offering its substance.
“It’s about helping you live better, andhopefully longer, where it matters most,” he noted.
Architecture and craftsmanship with lastingrelevance
Sorapoj also discussed the relationship betweendeveloper, architect and designer in translating a vision into a residentialexperience.
NIMIT Lumpini Park North is designed under thearchitectural concept of ACPV ARCHITECTS, the leading Italian architecture andinterior design practice founded by Antonio Citterio and Patricia Viel, withThe Beaumont Partnership serving as project architect.
Sorapoj highlighted the breadth of ACPV’scontribution, extending from the overall architectural concept to materialselections, kitchen design and shared facilities, including the gym and theselection of its equipment. This integrated approach connects the building’sarchitectural vision with the spaces and details residents experience everyday, reflecting PACE’s emphasis on quality at every scale.
During the session, Sorapoj also unveiled ThePenthouse at NIMIT Lumpini Park North, a distinctive residence within thedevelopment. The Penthouse features a selection of fabrics and furniture fromLoro Piana Interiors, Loro Piana’s division dedicated to the creation oftextiles and furnishings for interior spaces.
Throughout the discussion, Sorapoj maintainedthat, even in a challenging real estate landscape, discerning buyers continueto appreciate rare properties that combine meaningful innovation with lastingquality. Ultimately, the success of a luxury residence is demonstrated throughthe way it ages and continues to serve its owners.
“Luxury takes time to be understood, much likethe world's finest luxury houses. It’s ten years down the line when you see howa building ages, and that’s probably when you’ll understand the true philosophyof luxury. Real estate developers who stay committed to real quality willalways endure,” Sorapoj concluded.
About PACE DevelopmentCorporation
PACE DevelopmentCorporation Public Company Limited is a Thai luxury property developer foundedin Bangkok in 2003 and led by Chief Executive Officer Sorapoj Techakraisri. Itsreputation rests on a consistent willingness to do what had not yet been done inThailand — bringing new ideas in architecture, design, hospitality andlifestyle to the market, and executing them to an international standard.
PACE's philosophy isto create places that respond not only to how people live today, but to howthey will want to live in the future. It does this by pairing internationallyrecognised architects, designers and brands with a deep understanding of Bangkok— and by holding to four constants: sought-after locations, world-class design,uncompromising quality and market-leading concepts. For more information,please visit www.pacedev.com
Residence Enquiries
NIMIT Lumpini Park North is now acceptingregistrations of interest from qualified buyers. A limited collection ofresidences is available, with private previews by appointment.
Enquiries: contact@nimitlumpiniparknorth.com | www.nimitlumpiniparknorth.com |
WhatsApp: +66 9-1919-1414 | Line Official: @nimitofficial |