Prachachart Turakij: Dean & DeLuca aims to expand 200 stores in 4 years
15 December 2014
Dean & DeLuca uses Thailand store opening as model for global expansion. It is expected to open approx 200 stores in 2-4 years and keep going forward to penetrate Bangkok market as well as upcountry. Prior to this expansion, it plans to import more than 10 beer and wine brands to increase sales during evening time, highlight its selling point of exclusiveness to draw urbanites.